Customer Discovery & Business Strategy
Identifying growth opportunities through customer discovery
Argus Systems
I researched potential markets and conducted discovery interviews to connect real operational pain points with practical uses for wearable technology.
Multi-industry research · Pilot opportunities identifiedThe challenge
The company needed to validate where its technology could create meaningful value, not simply find organizations willing to hear a product pitch.
My role
I researched target organizations, interviewed business leaders, mapped workflows and pain points, and translated what I learned into tailored pilot recommendations.
What I did
- Researched industries with training and operational complexity
- Conducted exploratory interviews with leaders
- Mapped workflows and employee responsibilities
- Identified recurring inefficiencies
- Developed industry-specific pilot recommendations
What changed
- Potential use cases validated across multiple industries
- Recurring operational challenges identified
- Product capabilities connected to business outcomes
- Tailored pilot opportunities developed
The most useful solutions begin with listening. Understanding the work comes before recommending the technology.
What this experience reinforced